Lamar Dallas, TX has saved an average of $8,679 on their monthly utility bill, or 26 percent, since installing the SmartLinkTM lighting controller, thus creating a cumulative savings of over $607,500 since June of 2009. The ROI was 23 months, which is very impressive for the outdoor billboard industry. This number was higher due to their previous investment into Profile. These savings have allowed Lamar to invest in other technology such as Digital billboards and the new LED light fixtures at a very minimal impact to their bottom line.
Also, Lamar no longer has to “ride” their billboard lights. Nightly Proof of Performance reports are available online to validate illumination and any electrical issues that might have occurred. The Operations Manager can simply log into his online SmartLinkTM account to view any new electrical issues. Customer credits have been reduced or almost eliminated. The SmartLink’sTM reliability has reduced the volume of open electrical repair tickets from 2-3 weeks to a consistent backlog of only a day or so.
Lamar has been able to reduce the number of charting employees responsible for charting activities. Through the integration of SmartLinkTM and their charting system, Lamar can now focus less on paperwork and more on providing their clients the best overall experience in the industry.
Customer satisfaction is at the highest level for Lamar in many years. Clients tell Lamar that their overall illumination outpaces the competition. Employee, fuel, insurance, and vehicle maintenance expenses have all been drastically reduced.
“Before using SmartLinkTM, I could see how utilizing it would help us save on our electrical usage. I did not realize however, that it would help us manage our staff to address lighting issues and lessen issues all together. There has been a tremendous drop in our budget for ongoing electrical maintenance. We were in the process of hiring a second full time electrician, but after using SmartLinkTM, it was no longer necessary. In fact, we were able to eliminate our current full time electrician and now we just hire a sub contractor on a as needed basis. SmartLinkTM is the only way to go.”
-Don Riley, Lamar Texas Territory Manager
“We like the SmartLinkTM feature that turns our lights off when a contract ends. It really helps out when a customer is dragging their feet on signing a contract renewal. When they drive by their sign and call us to let us know the lights are out, it gets their attention. This is much cheaper than sending a crew out to drop a vinyl, and having to eat the cost of re-installing it if they renew their contract. In addition to the average monthly utility saving of $8,679, we have also been able to eliminate one electrician position. This extra savings in man power as well the cost to operate the electrician’s truck is around $75,000 annually.”
-Rick Jensen, Lamar Dallas VP / General Manager